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Bright Side Up Brightening Serum

30ml/1.01fl oz

SGD 36.40 SGD 52.00

This lightweight, jelly formulation with a refreshing fruity scent is rich in Vitamin C, E, B5 and contains Grapefruit Extract to moisturise, boost radiance, even skin tone and protect your skin against environmental factors.

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Skin type

Combination Skin, Dry + Flaky Skin

Skin concerns

Dullness + Unevenness


Revive dull skin with the Bright Side Up Brightening Vitamin C Serum from I Dew Care! A lightweight, jelly formulation rich in Vitamin C, E and B5, this serum is sure to boost radiance, even your skin tone all while replenishing your skin's moisture levels.

Containing naturally enriched Grapefruit Extract, a rich source of antioxidants, this serum has a refreshingly fruity scent and also protects your skin against environmental stresses delaying signs of premature ageing with regular use.

How To Use

After cleansing, apply 1-2 drops of serum onto the skin. Use daily on face and neck.


Origin: South Korea

This Seriously Fun Skincare brand is seriously fun, seriously! This unique brand from South Korea has personality and pizzazz and is sure to inject a bit of glamour and joy to your daily skincare routines. Formulated from the highest quality ingredients, I Dew Care was made to be fun yet effective for beauty lovers and casual users alike.


Water, Glycerin, Butylene Glycol, Dipropylene Glycol, Alcohol, 1,2-Hexanediol, Niacinamide, Tranexamic Acid, Ascorbic Acid, Citrus Paradisi (Grapefruit) Fruit Extract, Pantothenic Acid, Lactobionic Acid, Tocopheryl Acetate, Sodium Hyaluronate, Chondrus Crispus (Carrageenan) Extract, Phenoxyethanol, PEG-60 Hydrogenated Castor Oil, Saccharum Officinarum (Sugarcane) Extract, Carbomer, Caprylyl Glycol, Tromethamine, Opuntia Coccinellifera Fruit Extract, Ethylhexylglycerin, Adenosine, Biosaccharide Gum-1, Disodium EDTA, Cyanocobalamin, Biotin, Folic Acid, Pyridoxine, Thiamine HCL, Tocopherol, Fragrance.

Note from asian beauty x

Flip the switch on dull, uneven skin with this antioxidant-rich grapefruit treatment that's rich in Vitamin C.

Customer Reviews
4.5 Based on 2 Reviews
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Filter Reviews:
Seonghye P.
New favorite serum!

As always I love I dew care’s cute/ bright design and fruity smell. Just 1-2 drops can cover the whole face and I found out it works even better with I dew care’s moisturizing vitamin c gel+cream. Highly recommended!


I love how moisturizing this is, I love the scent, I love the packaging of the bottle... I love everything about this. My face has never felt so refreshed, revitalized, and so bright. It's like there's life in my face again. I totally recommend this! Another plus??? IT'S VEGAN and CRUELTY-FREE... if that's important to you... lol.

Bright Side Up Brightening Serum

SGD 36.40 SGD 52.00